Showcase Deck —
the best of archviz, laid out on one table.
Showcase Deck is an architectural-visualization showcase. A deck of artist projects to browse, and the new home of the “Best of Week” archive. It is made for the architectural-visualization community: the artists and studios behind the work, and the people who follow it. It is built by Ronen Bekerman — founder of the luxury visualization studio The Craft, the long-running archviz community ronenbekerman.com, and Polytown Media Ltd., the company behind it all — who has spent more than twenty years making architecture legible in 3D.
It begins with the work itself — visualizing architecture, one image at a time.
- Freelance archviz begins
- Architecture studies — Tel Aviv University
Sharpening the craft inside a leading Israeli practice — three years of 3D work that set the foundation.
- 3D design specialist, Chyutin Architects
- Haifa Court House, BGU Entrance Square, Student Center Haifa University, Negev gallery
The skill becomes a company, built to visualize architecture from concept to marketing.
- Polytown Media founded
- Software partner & training — Next Limit, Chaos, The Foundry, iToo
A blog is born! What started as a personal blog side hustle became, fast, the place the archviz field came to share and learn.
- ronenbekerman.com launches — August 15, 2009
- "A way to connect with 3D artists worldwide"
"Challenges, as I name them" — WIP-style competitions where every update is shared in the open, and the community learns together.
- The GH House · Hover · CityLIFE · The Museum · The Vineyard
- Sponsors — Epic Games, Autodesk, Nvidia, Quixel, Chaos, Adobe Substance
The craft, focused — a studio aimed at the highest end of the field.
- The Craft founded — working with global brands — Mandarin Oriental, St. Regis, Bellagio, Raffles, Emirates Palace
The community finds its voice, on the blog's 8th birthday.
- The SpectRoom podcast launches
- Tomorrow challenge launches with a job-prize as a first
The 9th — and most recent — big challenge: reimagining existing architecture, sponsored by Asus & Adobe.
- Converted — Challenge IX, 2021
Generative AI makes waves, while real-time engines and 3D capture make faithful, interactive 3D newly possible. The craft's value is being reshaped.
- AI upends image-making — 2022
- 3D capture matures (Gaussian splatting) — 2023
- The case for "real estate meets reality"
Decades of archviz fidelity, turned toward vibe-coded, interactive, persistent 3D.
- Digital-twin platform — in development
- ronenbekerman.com rebuild — underway
- Architizer Vision Awards juror
A long-running global hub where the architectural-visualization field learns out loud — tutorials, making-of breakdowns, creative challenges, a job board, and a showcase gallery.
Where to reach us, the official channels, and ready-to-use bios.